Hello

My name is Rachel Chia, a marketer who works both ends of a campaign: the thinking (who are we talking to, why this angle) and the making (content, visuals, copy). I spent 2 years in fashion e-commerce, planning and executing campaigns end-to-end, from brand storytelling to launch.

My Fine Arts background (Animation) adds a creative edge in 2D hand-drawn animation, motion graphics, graphic design and illustration. It means the ideas I plan are ideas I can also make.

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Currently I'm deepening the performance side of my craft, practicing GA4, SEO and paid ads, because I believe good creative decisions should be measurable.

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Based in Singapore & Johor Bahru.